Google Plans to Partner with SMEs to Train Future Digital Leaders

Posted by | April 22, 2017 | Job


  • Google reveals plans for South East Asia
  • Google unveils their partners for this program
  • The regional director for South East Asia reveals plans for business heads of SMEs

The most popular tech company in the world, Google, has made its plans for SMEs public. According to their regional director for South East Asia, they are in the process of building relationships and setting up collaborations with global training providers to train 1000 business owners who run their own SMEs. These plans were made public on the 20th of April, 2017.

The initiative which has been titled Squared Online for SMEs, will provide training and training materials for individuals who are in charge of small and medium sized enterprises.

Their major partner will be AVADO, which is a UK based digital transformation and leadership training company. SME owners make up a huge part of their clients and they will provide the training programs, and possibly, individuals needed for the teaching. They also plan to partner with Spring Singapore and the Infocomm Media Development Authority (IMDA).

The intent of the program is to train these business heads in digital leadership and marketing, providing them with the tools they need to give their small businesses big names. This module is expected to groom people who will be the next set of digital leaders.

While addressing the press, Ghislain Le Chatelier, Google’s regional director for South East Asia said, “We know that SMEs have limited resources and that they’re looking for help to grow. Getting digital and mobile right is the key to future success. By offering a dedicated digital marketing programme for SME leaders, we hope to help them export using the web, grow their customer base and thrive in an increasingly mobile-first world.”

The program will be done in batches. Each batch is expected to have 120 participants each, until their aim of 1000 people is reached. They believe that by 2019, 1000 business heads will have successfully completed the training course.


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